Nitro Cold Brew is created when Starbuck’s signature Cold Brew (slow-steeped for 20 hours) is infused with nitrogen as it pours from the tap. Nitrogen infusion creates microbubbles, giving the coffee a cascading, frothy texture. The result is a velvety-smooth coffee with a subtly sweet flavour and a rich, creamy head of foam.

Experience the convenience of Starbucks Nitro Cold Brew – now available in cans! (Not live – concept only)

GHDC Ltd 2024 ©

Nitro Cold Brew is created when Starbuck’s Reserve signature Cold Brew (slow-steeped for 20 hours) is infused with nitrogen as it pours from the tap. Nitrogen infusion creates microbubbles, giving the coffee a cascading, frothy texture.

The result is a velvety-smooth coffee with a subtly sweet flavour and a rich, creamy head of foam.

Experience the convenience of Starbucks Reserve Nitro Cold Brew – now available in cans! (Not live – concept only)


GHDC Ltd 2024 ©

Zone X are (SNUS) nicotine pouches that do not contain any tobacco plant material.

Zone X are (SNUS) nicotine pouches that do not contain any tobacco plant material.

Various consumables pack designs for products released in Indonesia, Italy, Japan, Russia, Romania, and Ukraine.

Starbucks energy drinks refresh – Double Shot and Triple Shot can concepts.

Created whilst at Landor & Fitch, January 2023.

*STRICTLY CONFIDENTIAL*

When in St. Lucia the joke is always what might happen after you drink the local, much-loved Rum Punch…

This is my concept for a commercially mass-produced version of the rum punch that I’ve enjoyed many times in St Lucia. Cheers!

All rights reserved. All images are the intellectual property and copyright of GHDC Ltd 2023 ©

After working for months on live Starbucks ‘Chilled Classics’ packaging, I wondered – what if… Starbucks made coffee-flavoured chocolate?

CHALLENGE
Design a limited edition chocolate + coffee range that showcases the brand’s commitment to quality and craftsmanship, including each blend’s key features and coffee stories inspired by their cultural origins – in 1 day!

OUTCOME
The engaging stopping power of the unique designs piques the curiosity that encourages trial and purchase. Consumers are led on a journey to discover more about chocolate + coffee origins and be part of supporting the brand’s ethical sourcing of sustainable products. 

All rights reserved. All images are the intellectual property and copyright of GHDC Ltd 2023 ©

After working for months on live Starbucks ‘Chilled Classics’ packaging, I wondered – what if… Starbucks Reserve released a limited edition coffee-flavoured chocolate?

CHALLENGE
Design a limited edition chocolate + coffee range that showcases the brand’s commitment to quality and craftsmanship, including each blend’s key features and coffee stories inspired by their cultural origins – in 1 day!

OUTCOME
The engaging stopping power of the unique designs piques the curiosity that encourages trial and purchase. Consumers are led on a journey to discover more about chocolate + coffee origins and be part of supporting the brand’s ethical sourcing of sustainable products. 

All rights reserved. All images are the intellectual property and copyright of GHDC Ltd 2023 ©

Once the border with rural Essex, today's historic site comprises two former mills and The House Mill.

There are references to mills on this site in the Domesday survey of 1086, the earliest record of a tidal mill system in England (although it’s thought there are far earlier ones in existence). The land was then bought by Stratford Langthorthe Abbey c.12th or 13th century, the abbey having been founded in 1135. The mills provided grain for the bakeries at Stratford-atte-Bow who provided quality bread for the City of London. But after the dissolution of monastic land in the mid-1500s the industrial centre fell into private hands and at one point was used for grinding gunpowder!

The current mills were bought in 1727 by three local Huguenots; Peter Lefevre, Daniel Bisson and John Debonnaire. It was a strong location for mills, the strong tidal flow meaning a good eight hours of power per tide. In 1776 Daniel Bisson rebuilt the mill house.

As well as grain for bread, the mill – the largest surviving tidal mill in Britain – provided grain for gin. By the early 19th century the mills had 18 millstones driven by seven waterwheels. They continued to mill (and distill) until after 1945 but then gradually fell into disrepair.

In 1873 the distillery was acquired by J&W Nicholson & Co, producers of fine spirits including gin. They had worked closely with the three mills site since the 1770s and it was from here that they produced their famous London Dry style.

History aside, this is my 21st-century homage to the Three Mills Distillery, London Dry Gin and Daniel Bisson who founded the current mill buildings in my local neighbourhood.

‘A distinctly floral gin, inspired by the nature of the Lea Valley’.

The illustrations were initially imagined by Midjourney AI.

All rights reserved. All images are the intellectual property and copyright of GHDC Ltd 2023 ©

NOA is a UK-based start-up company with two offerings.

The first is NOA Coaching and Consultancy Services created to train business leaders with new techniques, behaviours, attitudes and capabilities. NOA provides them with the tools that will motivate them to act and the capacity to translate vision into reality.

The second is NOA Family Therapy Services.

The concept evolved from the initials and African heritage of the founder, and a personal visual language was created.

All rights reserved. All images are the intellectual property and copyright of GHDC Ltd 2022 ©

‘Elegance and refinement’ was the ambition for the rebrand of this bespoke bakery and cake design business.

The unique symbiosis of bees and flowers was the catalyst for the brand concept. What do we all crave every now and again? ‘A sweet embrace’.

Further to the main brand, the Cake Design School also required consideration and developed into its own sub-brand.

These visuals are the resulting development of my first stage concepts.

All rights reserved. Copyright 2021 © GHDC Ltd

JUSU is a concept branding and packaging project, aimed at the Japanese market of cold-pressed fruit juices.

The brand mark is a play on the Kanji character for J = ジ which, when rotated 60° creates a cute smiley face. 可愛い!

Available to purchase.
All rights reserved. © Copyright GHDC Ltd 2021.

Cambridge Assessment is an organisation undergoing transformation. One of the key transformation work streams – of which there are four – is People & Culture. Our task is to create a design identity for this stream that is aligned with the wider Cambridge Assessment brand identity.

We need to deliver a design solution that covers the following, and through which the People & Culture imprimatur will be obvious.

The aim is to create a design platform that:
• Unifies the design of all People & Culture-related work across Cambridge Assessment
• Sits within the existing Cambridge Assessment brand guidelines
• Tonally reflects the People & Culture narrative
• Is inspirational in tone without being corny or inauthentic We’ll know it’s worked when users are engaging with the design platform, and the audience begins to see consistency of execution and the inter-related nature of the People & Culture initiatives.

The key tonal directives are:
authentic, adult-to-adult and concise.

Deliverables:
• An agreed approach to visuals (image types, layout motifs etc.) These must be ‘authentic’ – ie, steer away from generic images.
• A PowerPoint deck consisting of front, section header and content slides
• A way to ‘top and tail’ videos that are likely to be produced in-house
• A graphic to be used as an email header
• Graphics to be used for online platforms (such as the new Xexec recognition platform)
• An agreed use of font (including font cuts)
• A simple style guide that Cambridge Assessment can use to create their own materials

Created whilst at Blackbridge.

The Crossings wines are sourced from the wild riverside vineyards in the Awatere Valley, New Zealand. Gouged out by ancient glaciers, The Awatere Valley is Marlborough’s most dramatic and most premium winegrowing sub-region. It is the southern-most, driest, and coolest of the three sub-regions, boasting a rich diversity of soil structures, large diurnal shifts, and slow-ripening grapes for more intense fruit flavours and fresher, crisper acids.

Whilst living and working in New Zealand I was fortunate enough to design the original labels for the first wine bottles exported The Crossing vineyard.

This project is a personal concept and the opportunity to revisit those labels.

I chose to use the leaf of the vine to represent not only the towering peak of Mt. Tapuae-o-Uenuku, where early settlers crossed the fast-flowing Awatere river, but also to represent the intense varietal character and vibrant acidity of the wines, in a minimalist aesthetic.

It is in no way connected to or sanctioned by The Crossings or Yealands Estate Winery and Vineyard Limited, New Zealand.

All rights reserved. All images are the intellectual property and copyright of GHDC Ltd 2019 ©

Iskaba is a small start-up business based in London. They produce handcrafted, pure organic essential oils and plant based infusion skincare products.

All rights reserved. All images are the intellectual property and copyright of GHDC Ltd 2020 ©

Based in the Bay of Plenty’s kiwifruit country, Nanric Road Fine Foods is a family-run business and has been tempting New Zealander’s taste buds for almost 15 years.

Whilst living and working in Wellington, New Zealand more than 15 years ago, I started a project to create a brand and packaging system for Nanric Road. Before I could complete any concepts I moved away and never got to see the final outcome.

This is a personal choice to return to the project and complete it in the way I had intended.

It is in no way connected to or sanctioned by Nanric Road Fine Foods.

All rights reserved. All images are the copyright of GHDC Ltd 2019 ©

ALWAYS

This concept is colourful and vibrant, but it is also all about the people. We bring out the individuality and powerful personalities of various Customer Advisors. Our audience will see their own values reflected in these images and copy lines, which is exactly how we’ll attract top quality applicants.

Created whilst at Blackbridge, 2020.

Shell Select messaging hierarchy matrix and communications design.

Scope of work ranged from Exterior > Ambient > Services/Facilities > Product > Category/Wayfinding > Campaign > 3rd Party Services/Alliance Partners > Ambient/Touchpoint Messaging.

The messaging hierarchy was developed across a Functional/Practical to Human/Emotional spectrum and HIGH > EYE > BUY levels.

Created whilst at Conran Design Group, 2016.

Located in Saint John, New Brunswick, Moosehead Breweries is the last major brewery in Canada owned by Canadians. The Oland family’s passion for beer has helped them steer Moosehead through devastating fires, Prohibition, the Great Depression, two world wars, obstructive trade barriers, and bruising competition from breweries 100 times its size.

This is a personal project and after living in Vancouver myself, I still choose to drink Moosehead whether I’m in Yaletown or Covent Garden.

Reimagining a classic symbol of Canada, my Moosehead brand and labeling is a shift change for stand-out, definition, and further growth in a market of homogeneity. My brand mark evokes the geography, grit, and commitment that grew the business over the past 151 years.

This is my homage to a well-loved brand and is in no way connected to, or sanctioned by Moosehead Breweries.

All rights reserved. All images are the intellectual property and copyright of GHDC Ltd 2019 ©

intu own and manage many of the country’s best shopping centres, have a growing multichannel presence and an expanding portfolio in Spain. They’re passionate about giving people their perfect shopping experience.

With 20 centres across the UK and Spain, their whole business is focused on creating the best places for shopping and leisure, so that visitors come more often and stay longer. They do that by bringing together their scale, expertise and understanding of what visitors want to provide compelling experiences that deliver real results for retailers, restaurateurs and leisure specialists.

Their unique visitor insight helps them understand what visitors want now and in the future and they continually invest in their centres to build a long-term business that helps customers flourish, communities thrive and their business to grow.

That’s the intu difference.

This project in an overview of the Corporate Responsibility comms I produced since April 2019.

intu own and manage many of the country’s best shopping centres, have a growing multichannel presence and an expanding portfolio in Spain. They’re passionate about giving people their perfect shopping experience.

With 20 centres across the UK and Spain, their whole business is focused on creating the best places for shopping and leisure, so that visitors come more often and stay longer. They do that by bringing together their scale, expertise and understanding of what visitors want to provide compelling experiences that deliver real results for retailers, restaurateurs and leisure specialists.

Their unique visitor insight helps them understand what visitors want now and in the future and they continually invest in their centres to build a long-term business that helps customers flourish, communities thrive and their business to grow.

That’s the intu difference.

This project in an overview of the B2B/B2E comms I produced since April 2019.

This project is the work I produced for the internal break-out space at head office.

The brief was to create a distinct articulation of the Aramco brand across:
- Corporate Signage
- Architecture & Environment
- Communications

Ambition:
TO BE THE MOST REFRESHINGLY CONVENIENT SHOP ON THE ROAD

Brand Pillars:

Convenient
Build an integrated, omnichannel & hyperconvenient experience that seamlessly fits into our customer’s needs day-to-day.

Energising
In a fast-paced world, become the go-to stop for out customer to refresh and energise in the road.

Welcoming
Bring together technology & human touch to build, warm, personal connections with our customers.

Located in Saint John, New Brunswick, Moosehead Breweries is the last major brewery in Canada owned by Canadians. The Oland family’s passion for beer has helped them steer Moosehead through devastating fires, Prohibition, the Great Depression, two world wars, obstructive trade barriers, and bruising competition from breweries 100 times its size.

This is a personal project and after living in Vancouver myself, I still choose to drink Moosehead whether I’m in Yaletown or Covent Garden.

Another take on a classic symbol of Canada, this concept focussed primarily on beercan design and is intended to sympathise with the trend in simplified, hipster aesthetics.

This is another homage to a well-loved brand and is in no way connected to, or sanctioned by Moosehead Breweries.

All rights reserved. All images are the intellectual property and copyright of GHDC Ltd 2019 ©

The RR brand plays a vital role in attracting, retaining and inspiring talented people. How they talk to people helps them understand what the experience of working at Rolls-Royce is all about.

“It can be applied to all communication with our people at every touch point: from recruitment and candidate communications through to internal communications, such as leader communications, performance, development and reward. We know that creating brilliant employee experiences motivates our people to be pioneers and deliver excellence.”

“At Rolls-Royce we impact the world by being free to innovate, explore and be brilliant.

Our enduring nature and pioneering history allows us to do some brilliant work today. And our excellence today builds our future and makes us advance beyond tomorrow.

This is why ‘Beyond tomorrow’ is our signature on everything we do to attract, retain and inspire talented people.”

Created whilst at Blackbridge, 2019.

Just like the Shell technical partnership with Ferrari, the Shell Trackside Laboratory is unique in Formula One.

Assembled in the Scuderia Ferrari pits at every race, it is used by Shell scientists to analyse fuel and lubricant samples taken from Scuderia Ferrari cars.

Working throughout the race weekend, the Shell team tests 20 samples of Shell V-Power racing fuel to guarantee its quality and analyses 40 samples of Shell Helix Ultra racing lubricant for an insight into engine condition.

Created whilst at Imagination, 2010.

Shine & Sierra is a concept project.

This concept utilises X-ray photography of the ingredients – Camomile + Lavender + Rose and combines a rich, bold and dynamic palette to convey the organic nature of the company’s ethos.

Available for purchase.

Copyright © 2018 GHDC Ltd. All rights reserved.

The Chronic Migraine (CM) Tax campaign was launching at key events from September 2018, throughout a series of key activations. It’s crucial that all communications around CM Tax have a consistent and coherent identity, both in terms of the messaging and the visual elements.

Contents
• CM Tax: an overview
• Visual Identity
– Logo
– Typeface
– Colour palette
– Applications

The CM Tax logo is designed to be simple and impactful.

Our creative approach
Our creative approach is informed by two factors:
– Firstly, CM sufferers lose a significant portion of their time to the condition (the tax), through the ‘interference’ that CM causes.
– Secondly, the condition is unpleasant, disruptive, messy and unpredictable.

Created whilst at DDBRemedy, 2018 ©

Let your business bloom was the message presented for this incredible location below an unexpected oasis of calm and beauty. 

The Roof Gardens provides the ultimate escape and a perfect venue for a company event. Babylon restaurant and bar is ideal for client entertainment or after-work drinks. 

Welcome to 99 Kensington High Street, a truly unique space just one minute from the tube and crowned with lush greenery. A space where business and people thrive, surrounded by innovation, inspiration and culture in the vibrant haven of Kensington.

23,941 sq ft of beautifully refurbished accommodation is flooded with natural light through expansive Crittal windows on the second floor of this stunning Art Deco landmark.

It’s time to let your business bloom.

[Created whilst at J2 Design]

For Trainline’s first Annual Report and Accounts we pitched the message of The global online platform for rail. Combined with a consistent experience future thinking report was created.

Included were Infographic PDFs, an Investor focused film, and an Annual Report App proposal.

[Created whilst at Radley Yeldar]

This was a rare opportunity to relocate to 20,000 sq ft of brand new premium office space conveniently located just a short stroll from Stockwell and Clapham North underground stations.

In addition to a prominent position and dedicated entrance, this purpose-built office HQ provides an abundance of natural light through full height glazing and panoramic views across Battersea to Canary Wharf from terraces on the upper floors.

Introducing your new workpace, say hello to... LUMA.

[Created whilst at J2 Design]

Active Series headphones are a suite of five distinctive products designed with outdoor use in mind, and targeted an audience on the move.

To create a unique personality a rich black “suit” combined with a vibrant red ‘“tie”and silver “cufflinks” authentically echoed the product design.

The system needed to work in six languages in Europe and two languages in the USA.

IF Award for packaging winner, 2008.

[Created whilst at Sony Design Centre Europe]

Acanthus LW Architects is part of a national network of commercially independent practices called Acanthus Architects united by a desire for excellence both in new design and conservation.

I was commissioned to refresh their corporate identity and assess all their communication collateral requirements.

Key aspirations were to stand out in a world of clutter and to achieve clarity of the purpose of the business. The identity needed to communicate that they were safe, technical leaders, and at the same time innovative. 

We were asked to promote the Paediatric services of The Harley Street Clinic as they were not particularly well known for this part of their service. Following initial research we realised that their existing facilities actually amounted to a Children’s Hospital.

We recommended that a new brand be created which would directly promote the amazing Paediatric capabilities of the hospital, The Harley Street Clinic Children’s Hospital. Activity included Brand creation, Website, Video, Animation, Printed brochure, Patient information, Events, Environment and Photography.

[Created whilst at Atticus]

Sony Re:volution is a concept brand to meet the growing requirement for recycling and Sony’s target to achieve a zero environmental footprint in the near future.

Sony, which is promoting the use of renewable energy, is a member of the international initiative "RE100".

In addition to bringing forward its "Road to Zero" climate change achievement year, Sony is also accelerating the goal of achieving 100% renewable electricity used at its own sites by ten years from 2040 to 2030.

These were early concepts created at Design Centre Europe attempting to incentivise customers to return their audio packaging to a specific SonyZone area in SonyCentres and other retailers, in return for free downloads.

Created whilst at Sony Design Centre Europe, 2008 ©

Greenline Renewables Inc is a small start-up company in the UK.

They design and produce innovative, effective renewable energy products. This concept took a simple diagram of the water cycle as its catalyst.

The One Off worked with Samsung to develop an in-store and outdoor promotional campaign structure for their new brand store at Westfield Stratford.

We started by developing a promotional hierarchy that covered everything from regular window displays, to animations, flyers, in-store comms and ticketing.

“No matter how challenging the brief, or demanding the time scales I can always rely on The One Off to deliver first class creative work, on time and on budget. Their insight into our industry, consumers and truly collaborative approach to design work has made them an indispensible part of our marketing team”

JOSH STENT, Retail Marketing

[Created whilst at The One Off]

Idea: Raise awareness. Challenge the status quo. Make people look at HIV health differently – in the long term rather than the short. Do this by turning things on their head and focusing on the positive ‘things they never thought they would/will live to enjoy with HIV’. Start a positive movement for ageing well with HIV!

Campaign included:

• Positive Futures Ambassadors to help spread the word or buddy with newly diagnosed
• TED TALK Webinar
• Branding at Gay Pride marches
• Charity style bracelets
• Large format billboards
• HIV is guerrilla Post-it note activity at congess
• Underground escalator panels near Dean Street Clinic or other major city clinics
• Facebook page collecting ‘HIV is… positive future ambition/stories/ signatures
• Microsite
• A4 Adcepts
• YouTube viral videos

[Created whilst at DDBRemedy]

Focus DIY relaunched their own brand offer of paints under the umbrella of ‘World of Colour,’ with simple transparent plastic tubs, showing the customer exactly what they wanted to see, colour chip, finish and the paint itself.

The brand covered new Worlds and encompassed Garden, Lighting and Home, Bathrooms and Kitchens.

[Created whilst at Kameleon]

In the upper echelons of medical care competition is tough. Expectations of practitioners and patients are high. Stratospheric in some cases.

Our work with The Harley Street Clinic, one of the UK’s most prestigious private hospitals, shows what can be achieved in a long-term relationship when there’s real trust between creatives and client.

We developed with them a brand positioning of ‘World class medical centre’ which drove the creative work throughout.

[Created whilst at Atticus]

Earning the CFA charter demonstrates you have the knowledge, skills, and experience needed for investment analysis and management in today’s dynamic global markets.

Because the practice analysis based curricula and ethics foundation are so highly valued:

• The CFA curricula are incorporated into more than 300 business school programs around the world.

• The CFA charter is often listed by hiring firms as a prerequisite for employment.

[Created whilst at This City]

FIrst-year students, and non-lawyers increasingly want information about careers in law and law firms, but struggle to know where to start.

Recognising that building relationships early is one of the best ways of establishing long-term engagement, we created a ‘magalog’. This is a vehicle designed specifically to fulfil the appetite for information at the first-year and non-lawyer level, both about the career and about the process of gaining experience and applying.

It will recast existing content as well as offering new ideas, and present a discrete audience with brand cues and information to drive early engagement.

Objectives:

• Driving up engagement of the brand on-campus • Raising profile of law to non-law students

• Database nurturing – feeding the applicant pipeline

• Versatile print and online vehicle

• Wealth of content to cross-promote

• Highly targeted timely content The ‘magalog’ is a vehicle designed specifically to fulfil the appetite for information at the first-year and non-lawyer level, both about the career and about the process of gaining experience and applying.

Created whilst at This City

BVI Finance is an international jurisdiction for financial services based in the British Virgin Islands.

They were established in 2002 as the BVI International Finance Centre and rebranded as BVI Finance in early 2015 with the support of a new logo.

BVI decided to expand further with their rebrand, and asked Emperor to create a new look and feel for them, which developed from their new logo, with a vision to be an innovated, proactive, efficient and respected international finance centre.

The rebrand created a robust and flexible identity system, which provided BVI with a simple way in which to distinguish between its top level communications, and those from the varying sectors it works within.

[Created whilst at Emperor]

sortedliving.co.uk

Brand and comms for an expert interior design service specialising in living space planning, home organisation, storage solution, de-cluttering and move management.

Created whilst at George P Johnson, 2008.

Royal Arsenal Riverside is one of South East London’s most exciting riverside addresses, occupying a prime location along the River Thames with a forthcoming Crossrail Station and buzzing retail hub.

The site covers 88 acres; from clever conversions of historic listed buildings through to stunning new developments, all beautifully situated on the riverfront.

The final development on the site saw Berkeley utilise the twin Royal Laboratory pavilions, complete with William III cyphers which are the oldest surviving buildings on the Royal Arsenal site.

[Created whilst at Hunter]

XVIII represents the expertise and skill of some of the worlds most respected and experienced medical consultants. We brilliantly crafted a brand design to reflect a world of exclusivity, discretion and the most individual service.

Every touch point is a seamless brand experience that reinforces the centres’ message of expertise, luxury and discretion.

The centre was opened by HRH The Duchess of Gloucester, GCVO on 22nd May 2014 and shortly thereafter, fully operational.

“This has all been made possible by your dedication and professionalism… never losing sight of what we were striving for at XVIII. I congratulate you on your amazing team and thank you for all your energy and creative talents!”

LIZ VENN, Client Support Manager, XVIII.

[Created whilst at Atticus]

We worked with Shuropody to develop a dual function high street outlet for footwear and foot care.

To the front a full range of ‘foot friendly’ products are displayed on simple, clean merchandising blocks to emphasise the calm and accessible brand values held by the company. 

More recently we revisited the brand hierarchy and created a new tagline of “treat your feet”, combining brighter, more targeted visual imagery and a greater emphasis on foot care.

Created whilst at The One Off

Sony Esprit is a range of high-end consumer home video and audio products, merging the gap between function and aesthetics.

A central motif of abstracted sakura blossom conveyed the spirit of Esprit.

[Created whilst at Sony Design Centre Europe]

Centrica is a top 30 FTSE100 company with growing energy businesses in the UK and North America and host
an annual dinner reception for up to
1,500 guests, with dinner for up to 400.

To create a unique and memorable event, our proposed theme of ‘ART & ENERGY’ combined current location, echoing architectural form factors with historical function.

[Created whilst at George P Johnson]

In collaboration with our in-house industrial designers and Softroom, we launched our first European store in Barcelona.

Levels of messaging were communicated in store by taking advantage of the long and low architectural space. Engaging graphic panels doubled up as storage areas as well as incorporating the air conditioning.

[Created whilst at Sony Design Centre Europe]

Marks and logos from over the years.
Some are pitch/concept work.